Beyond Booking: A Smarter Airbnb Experience
This case study explores how Airbnb could better support users emotionally and practically during the travel journey. Using a persona (Mark) who is planning a romantic proposal trip to Paris, the project highlights how users can feel overwhelmed by too many listings and the lack of search options based on purpose or vibe. The study focuses on improving two key moments: the booking stage—by helping users find the right place faster through goal-based search—and the post-booking stage—by offering personalized planning tools and supportive guidance. The goal is to transform Airbnb from a purely functional platform into an experience that reduces stress, builds confidence, and makes trip planning more meaningful and exciting.
